Gender Stereotypes: Masculinity and Femininity

From white men can t jump to girls can t do math, negative images that are pervasivein the culture can make us choke during tests of ability.. The power of stereotypes , sci-entists had long figured, lay in their ability to change the behavior of the person holding thestereotype.. But five years ago, Stanford University psychologist Claude Steele showedsomething else: It is the targets of a stereotype whose behavior is most powerfully affectedby it. A stereotype that pervades the culture the way ditzy blondes and forgetful seniors do makes people painfully aware of how society views them so painfully aware, in fact,that knowledge of the stereotype can affect how well they do on intellectual and othertasks. (Begley, 2000, pp. 66 67)According to Sharon Begley (2000), stereotypes present a trap into which many peoplecan fall.

porary society. The current gender stereotypes, especially those about women, reflect be-liefs that appeared during the 19th century, the Victorian era (Lewin, 1984c).

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  Women, Gender, Gender stereotypes, Stereotypes, Masculinity and femininity, Masculinity, Femininity

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