Transcription of Global marketing strategies of Mcdonald’s Corporation ...
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Global marketing strategies of Mcdonald’s Corporation ...
~ 870 ~ ISSN Print: 2394-7500 ISSN Online: 2394-5869 Impact Factor: IJAR 2017; 3(1): 870-875 Received: 17-11-2016 Accepted: 18-12-2017 Devanshi Dixit Research Scholare, Department of Commerce, Dayalbagh Educational Institute, Agra, Uttar Pradesh, India. Correspondence Devanshi Dixit Research Scholare, Department of Commerce, Dayalbagh Educational Institute, Agra, Uttar Pradesh, India Global marketing strategies of mcdonald s Corporation (with Reference to India and Russia) Devanshi Dixit Abstract mcdonald 's is the world's largest chain of hamburger fast food restaurants. It serves in more than 100 countries. With the expansion of mcdonald 's into many international markets, the company has become a symbol of globalization and the spread of the American way of life.
opportunities McDonald’s is facing. 6 2013 Strategy And Repositioning The Brand Mcdonald’s In India Sameer, Sharanbir Kaur Despite global slowdown, Indian economy is resurgent and offers fresh opportunities as well as challenges to global players. McDonald‘s still treats the Indian market as one of their young markets although what they
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