Transcription of Global Report
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Global Report
Global Report 227-market Global data margin of error: General population + (n=31,050); half-sample Global general online population + (n=15,525). Country-specific data margin of error: General population + (n=1,150);half-sample + (n=575). Methodology2022 EDELMAN trust BAROMETER Annual online survey in its 22ndyearFieldwork conducted: Nov 1 Nov 24, 202128 36,000+1,150+ countriesrespondentsrespondents/countryA rgentinaAustraliaBrazilCanadaChinaColomb iaFranceGermanyIndiaIndonesiaIrelandItal yJapanKenyaMalaysiaMexicoNigeriaRussiaSa udi ArabiaSingaporeS. AfricaS. KoreaSpainThailandThe AVERAGES vary based on the number of countries surveyed each year: Global 27 does not include Nigeria* Global 22 does not includeColombia, Kenya, Nigeria, Saudi Arabia, S. Africa and Thailandthe sensitive nature of the question prevented this data from being collected in these marketsOther Global averages detailed in technical appendix*To prevent skewing the Global results, Nigeria is not included in any Global averages because the online population is not representative of the true populationGLOBAL 24 Not asked in China, Russia, Thailand322 YEARS OF trust 01 02 03 04 05 06 07 08 09 10 11 Rising Influence of NGOsFall of the Celebrity CEOE arned Media More Credible Than Companies in Europe Suffer trust DiscountTrust Shifts from Authorities to PeersA Person Like Me Emerges as Credible SpokespersonBusiness More Trusted Than Government and MediaYoung People Have More trust in Busines
The Trust Index is the average percent trust in NGOs, business, government and media. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, U.S., by political affiliation. Distrust Neutral Trust Change, 2021 to 2022-0 + 35
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