Transcription of GLOBAL TRUST IN ADVERTISING - Nielsen
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GLOBAL TRUST IN ADVERTISING - Nielsen
1 GLOBAL TRUST IN ADVERTISING REPORT Copyright 2015 The Nielsen CompanyGLOBAL TRUST IN ADVERTISINGWINNING STRATEGIES FOR AN EVOLVING MEDIA LANDSCAPESEPTEMBER 20152 GLOBAL TRUST IN ADVERTISING REPORT START WITH REACH, END WITH REACTIONAROUND THE WORLD Branded websites are the second-most-trusted ADVERTISING format, behind recommendations from friends and family . Two-thirds TRUST consumer opinions posted online the third-most-trusted format. The proliferation of online ad formats has not eroded TRUST in traditional paid ADVERTISING channels. Roughly six-in-10 say they TRUST ads on TV (63%), in newspapers (60%) and in magazines (58%).
friends and family say they take action on these opinions at least some . of the time (83% each). Similarly, self-reported trust and action are the same for branded websites (70% each). For many paid advertising formats, however, self-reported action actually exceeds trust. That is, more consumers say they take action than find the
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