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Globalization and the Coca-Cola Company

Saylor URL: # The Saylor Foundation Page 1 of 4 Globalization and the Coca-Cola Company Introduction Today, Coca-Cola is one of most well-known brands in the world. This Company has continued to gain momentum and growth, capitalizing on the rapidly expanding beverage industry and ranking as the largest beverage Company in the world. With its push for global market share, Coca-Cola now operates in over 200 countries with over 84,000 suppliers. Currently, over 70% of Coca Cola s business income is generated from non-US sources ( Coca-Cola Company , 2012).

This commercial went down in history as one of the most well-known commercials of all time. In addition to Coca-Cola’s advertising efforts, Coca-Cola became the first commercial sponsor of the Olympic Games in Amsterdam in 1928. Coca-Cola continues to be an Olympic Games sponsor today. Coca-Cola has also sponsored many other sporting

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