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GOOD PRACTICES IN DEVELOPMENT COMMUNICATION

GOOD PRACTICES IN DEVELOPMENT COMMUNICATION GOOD PRACTICES IN DEVELOPMENT COMMUNICATION The DEVELOPMENT Centre of the Organisation for Economic Co-operation and DEVELOPMENT was established in 1962 and comprises 24 member countries of the OECD: Austria, Belgium, Chile, the Czech Republic, Finland, France, Germany, Iceland, Ireland, Israel, Italy, Korea, Luxembourg, Mexico, the Netherlands, Norway, Poland, Portugal, Slovak Republic, Spain, Sweden, Switzerland, Turkey and the United Kingdom. In addition, 18 non-OECD countries are full members of the DEVELOPMENT Centre: Brazil (since March 1994); India (February 2001); Romania (October 2004); Thailand (March 2005); South Africa (May 2006); Egypt and Viet Nam (March 2008); Colombia (July 2008); Indonesia

understanding public opinion is crucial, as it is a key element of legitimacy. Linked to this is the second topic covered by this report: the question of understanding the audience. To reach people, whether to explain policy or to motivate them towards a certain action, it is essential to

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