Transcription of Good to Great by Jim Collins Cliff Notes Max Hodgen
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Good to Great by Jim Collins Cliff Notes Max Hodgen
Good to Great by Jim Collins Cliff Notes Max Hodgen Chapter 1 Good is the Enemy of Great Theme of the book Discovering what made good companies Great . *Phase 1: The Search A six month long financial analysis looking for companies that showed the following basic pattern: 15 years cumulative stock returns at or below the general stock market, punctuated by a transition point, and then cumulative stock returns three times higher than the general stock market for 15 years. *Phase 2: Compared to What Direct comparison companies where identified based on: the same industry, opportunity and resources at the time of transition, but failed to show no leap from good to Great . Unsustained comparison companies that displayed short good to Great traits but couldn t maintain them. The main question was what did the good to Great companies share in common that distinguished them form the comparison companies?
Good to Great by Jim Collins Cliff Notes Max Hodgen Chapter 1 ‐ Good is the Enemy of Great. Theme of the book – Discovering what made good companies great.
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