Transcription of Green to Gold - GreenProf
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Green to Gold - GreenProf
Published by Soundview Executive Book Summaries, Box 1053, Concordville, PA 19331 USA 2007 Soundview Executive Book Summaries All rights reserved. Reproduction in whole or part is Smart Companies Use Environmental Strategyto Innovate, Create Value, and Build CompetitiveAdvantageGREEN TOGOLDTHE SUMMARY IN BRIEFF orward-thinking business leaders see the Green Wave coming andwant to profit from summary explores what every executive must know to manage theenvironmental challenges facing society and business. Based on theauthors years of experience and hundreds of interviews with corporateleaders around the world, this summary shows how companies generatelasting value cutting costs, reducing risk, increasing revenues and creat-ing strong brands by building environmental thinking into their Daniel C.
Green to Gold— Soundview Executive Book Summaries®
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