Transcription of Growing Channel Partner Relationships
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Growing Channel Partner Relationships
2007 Partnership Continuum, Inc. All Rights Reserved. Page 1 Optimizing Channel Partner Relationships By Stephen M. Dent Channel partners those companies that help you bring your company s products and services to market are critical for business success. They can help you open the door to new business opportunities faster, at lower cost, and with lower risk than a merger or acquisition. At Partnership Continuum, clients are asking us how they can understand which of their Channel partners can best help increase profitability and how they can assess which Channel partners have the most potential for a closer, more strategic relationship . These questions are worldwide challenges.
© 2007 Partnership Continuum, Inc. All Rights Reserved. Page 5 A high partnering intelligence is the ability to develop trusting relationships while
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