Transcription of Growing your Mid-level Donors - …
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Growing your Mid-level Donors - …
Growing your Mid-level Donors North-Eastern Ontario Fundraising Professionals' Association (NEOFPA). November 5, 2012. Middle Child?? Misconceptions of the Traditional Model. Planned Giving potential at all levels . PROSPECTIVE PLANNED GIFT. Major Donors CAN BE FOUND AT ALL. PLANNED GIFTS. Gifts levels OF THE GIVING PYRAMID. IN. FACT Mid-level Donors MAY BE. THE BEST PROSPECT BASE FOR. Mid-level PLANNED GIFTS. PLANNED GIFTS. Gifts PLANNED GIFTS. Annual Gifts What should be our ultimate goal? Optimize the potential of each and every donor. Some Issues . Most development programs try to leap-frog' from annual to major gifts but we all know that giving is not this linear. Traditional staffing approaches can create silos between annual fund and major gift officers. Aggressive $ goals have potential to try to force mid- Donors into major gift programs, and this might not be the best long-term optimization of the donor relationship. We miss financial potential from mid- Donors . Food for thought.
major gifts mid-level gifts annual gifts planned gifts planned gifts planned gifts prospective planned gift donors can be found at all levels of the giving pyramid
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