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Guidance for Traders on Pricing Practices

For trADErsoN Pricing prACtICEs1for trADErsGUIDANC oN Pricing prACtICEs2 IntroductionRelevant legislationGlossaryThe regulatory frameworkProfessional diligenceVulnerable consumersGeneral requirementsBanned practicesPrice promotionsIs your Pricing practice unfair?Getting it wrongDoes your promotion contain false information?Is your Pricing practice deceptive even if it is factually accurate?Have you told consumers what they need to know?Use of additional textUsing reference prices After-promotion price Introductory price Recommended retail price (RRP) Comparison to a competitor s price Comparison with prices in different circumstancesTime limited offersVolume offersUse of free Additional charges Compulsory charges that are fixed Compulso

Pricing Practices Guide, produced by the then Department for Business, Innovation and Skills (BIS), which is now withdrawn. This guidance is designed to provide helpful common sense advice to traders about pricing practices. It provides an overview of consumer protection laws that relate to pricing and associated practices for traders. Anyone who

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