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Guidelines - esma.europa.eu

02/08/2021 | ESMA34-45-1272 Guidelines Guidelines on marketing communications under the Regulation on cross-border distribution of funds 1 Table of Contents 1 Scope .. 2 2 Purpose .. 3 3 Compliance and reporting obligations .. 4 Status of the Guidelines .. 4 Reporting requirements .. 4 4 Guidelines on the identification as such of marketing communications .. 4 5 Guidelines on the description of risks and rewards in an equally prominent manner .. 5 6 Guidelines on the fair, clear and not misleading character of marketing communications 6 General requirements .. 6 Information on risks and rewards .. 9 Information on costs .. 9 Information on past performance and expected future performance .. 10 Information on sustainability-related aspects.

content online, such as blogs and social networks (Twitter, LinkedIn, Facebook, Instagram, Tiktok, Youtube, Discord etc.) or discussion forums, accessible by any means (in particular electronic means, via a computer or mobile applications for ... communications (such as those relating to the fiscal treatment of the investment in the

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