Guidelines - esma.europa.eu

02/08/2021 | ESMA34-45-1272 Guidelines Guidelines on marketing communications under the Regulation on cross-border distribution of funds 1 Table of Contents 1 Scope .. 2 2 Purpose .. 3 3 Compliance and reporting obligations .. 4 Status of the Guidelines .. 4 Reporting requirements .. 4 4 Guidelines on the identification as such of marketing communications .. 4 5 Guidelines on the description of risks and rewards in an equally prominent manner .. 5 6 Guidelines on the fair, clear and not misleading character of marketing communications 6 General requirements .. 6 Information on risks and rewards .. 9 Information on costs .. 9 Information on past performance and expected future performance .. 10 Information on sustainability-related aspects .. 11 2 1 Scope Who? These Guidelines apply to UCITS management companies, including any UCITS which has not designated a UCITS management company, Alternative Investment Fund Managers, EuVECA managers and EuSEF managers.

These guidelines apply 6 months after the date of the publication of the guidelines on ESMA’s website in all EU official languages. 2 Purpose 1. As specified in Article 4(6) of the Regulation 1, the purpose of these guidelines is to specify the application of the requirements for marketing communications set out in Article 4(1) of the Regulation.

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