Transcription of Guidelines for Consumer Advertising Guidelines ... - Canada
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Guidelines for Consumer Advertising Guidelines ... - Canada
Consumer AdvertisingGuidelines for Marketed Health ProductsGuidelines for Consumer Advertising of Health Productsfor Nonprescription Drugs, Natural Health Products, Vaccines and Medical DevicesTABLE OF CONTENTSINTRODUCTION 1 Overview 1 Exclusions 1 Acknowledgments 1 GUIDING PRINCIPLES Product Authorization Terms of Market Authorization (TMA) Indication/Recommended Use/Intended Use/Purpose Product Classification Product Representation Directions for Use Children Duration of Use Storage Co-Packaged Products New/Improved Sampling Product Performance Exaggeration of Product Performance Duration of Therapeutic Action Onset of Therapeutic Action Mechanism of Action Natural Action / Naturally Absence of Side Effect Strength Guarantees Health / Healthy / Healthful Prevention / Risk Reduction Composition.
product advertising in Canada; and • Develop messages that comply with the advertising provisions of Canadian federal legislation and are in accordance with Health Canada policies and guidance documents. The Guidelines are also used by advertising preclearance agencies in the review of consumer-directed health product advertising. See
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