Transcription of Guidelines for Consumer Advertising Guidelines for ...
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Consumer AdvertisingGuidelines for Marketed Health ProductsGuidelines for Consumer Advertising of Health Productsfor Nonprescription Drugs, Natural Health Products, Vaccines and Medical DevicesTABLE OF CONTENTSINTRODUCTION 1 Overview 1 Exclusions 1 Acknowledgments 1 GUIDING PRINCIPLES Product Authorization Terms of Market Authorization (TMA) Indication/Recommended Use/Intended Use/Purpose Product Classification Product Representation Directions for Use Children Duration of Use Storage Co-Packaged Products New/Improved Sampling Product Performance Exaggeration of Product Performance Duration of Therapeutic Action Onset of Therapeutic Action Mechanism of Action Natural Action / Naturally Absence of Side Effect Strength Guarantees Health / Healthy / Healthful Prevention / Risk Reduction Composition.
Guidelines for Consumer Advertising of Health Products 5 1.5 Directions for Use When depicted or described, directions for use, dosing and product administration must be consistent with the TMA. EXAMPLE TRAVEL VACCINE Authorized Indication/Use: Part III – Consumer Information – Helps prevent Disease X. Protection against Disease X starts
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