Transcription of Guidelines Measuring Relationships
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Guidelines Measuring Relationships
Guidelines for Measuring Relationships in Public Relations By Dr. Linda Childers Hon and Dr. James E. Grunig Copyright 1999, Institute for Public Relations This is a Gold Standard paper of the Commission on Public Relations Measurement & Evaluation Guidelines for Measuring Relationships in Public Relations by Dr. Linda Childers Hon University of Florida and Dr. James E. Grunig University of Maryland Published by the Institute for Public Relations November 1999 ii This Booklet Was Prepared and Written By Dr. Linda Childers Hon, University of Florida and Dr. James E. Grunig, University of Maryland Others Who Contributed To This Document Included: Forrest W. Anderson Patrick Jackson Burson-Marsteller Jackson, Jackson & Wagner Dr. Glen M. Broom Bruce C. Jeffries-Fox San Diego State University AT&T Jack Felton Dr.
1. This organization treats people like me fairly and justly. 2. Whenever this organization makes an important decision, I know it will be concerned about people like me. 3. This organization can be relied on to keep its promises. 4. I believe that this organization takes the opinions of people like me into account when making decisions. 5.
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