Transcription of Guidelines Measuring Relationships
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Guidelines Measuring Relationships
Guidelines for Measuring Relationships in Public Relations By Dr. Linda Childers Hon and Dr. James E. Grunig Copyright 1999, Institute for Public Relations This is a Gold Standard paper of the Commission on Public Relations Measurement & Evaluation Guidelines for Measuring Relationships in Public Relations by Dr. Linda Childers Hon University of Florida and Dr. James E. Grunig University of Maryland Published by the Institute for Public Relations November 1999 ii This Booklet Was Prepared and Written By Dr. Linda Childers Hon, University of Florida and Dr. James E. Grunig, University of Maryland Others Who Contributed To This Document Included: Forrest W. Anderson Patrick Jackson Burson-Marsteller Jackson, Jackson & Wagner Dr. Glen M. Broom Bruce C. Jeffries-Fox San Diego State University AT&T Jack Felton Dr.
Measuring and Evaluating PR Effectiveness,” as a first attempt to begin to find a uniform “ruler” that everyone in the public relations industry might use when it comes to measuring specific PR programs, activities, and events. Early in 1999, following the formation by the Institute of a …
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