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Handbook of Technology and Innovation Management

Handbook of Technologyand Innovation ManagementEdited byScott ShaneCase Western Reserve UniversityA John Wiley and Sons, Ltd., PublicationContentsPrefaceixList of ContributorsxiEditor s IntroductionxvPart I The Evolution of Technology , Markets, and Industry11 Technology and Industry Evolution3 Rajshree Agarwal and Mary Tripsas2 The Evolution of Markets: Innovation Adoption, Diffusion, MarketGrowth, New Product Entry, and Competitor Responses57 Venkatesh ShankarPart II The Development and Introduction of New Products1133 Understanding Customer Needs115 Barry L.

Department of Public Policy UNC Chapel Hill Chapel Hill, NC 27599 maryann.feldman@unc.edu Lee Fleming Harvard Business School Harvard University Boston, MA 02163 ... Cleveland, OH 44106 Scott.shane@case.edu Venkatesh Shankar Mays Business School Texas A&M University College Station, TX 77843 vshankar@mays.tamu.edu

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