Transcription of HBR Article Proposal: Look for the Loops
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HBR Article Proposal: look for the Loopsby Robert E. PowellStrategy isn t a one-shot affair. For a reality check, use systems thinking to look for virtuous cycles that aren t restrained by limits to growth. proposal answering the requested questions: What is the message of the Article you propose to write? For strategy to be sustainable it must create virtuous cycles; after all, nothing grows without a reinforcingprocess. An effective strategy assures a virtuous cycle does not become a vicious cycle. And becausenothing grows forever, an effective strategy must identify and address limits to growth to assure they do notnegatively impact virtuous cycles. What are the implications of the message? Or, as Harvard Business Review editors often say, What sthe so what ? Why should a busy manager stop and read your Article ? What is new, unusual, useful,counterintuitive, or important about your message? Managers and leaders should care about this because it s important for their long-term success, indeed it svital for their long-term survival.
HBR Article Proposal: Look for the Loops by Robert E. Powell Strategy isn’t a “one-shot” affair. For a reality check, use systems thinking to look for virtuous cycles
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