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Health Promotion from the P erspective of Social Cognitive ...
1 Health Promotion from the Perspective of Social Cognitive TheoryAlbert BanduraStanford UniversityAbstract This chapter examines Health Promotion and disease prevention from the perspective ofsocial Cognitive theory. This theory posits a multifaceted causal structure in which self-efficacybeliefs operate in concert with cognized goals, outcome expectations, and perceivedenvironmental impediments and facilitators in the regulation of human motivation, action, andwell-being. Perceived self-efficacy is a key factor in the causal structure because it operates onmotivation and action both directly and through its impact on the other determinants. The areasof overlap of sociocognitive determinants with some of the most widely applied psychosocialmodels of Health are identified. Social Cognitive theory addresses the sociostructuraldeterminants of Health as well as the personal determinants.
of overlap of sociocognitive determinants with some of the most widely applied psychosocial models of health are identified. Social cognitive theory addresses the sociostructural determinants of health as well as the personal determinants. A comprehensive approach to health
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