Transcription of Hooked: By Nir Eyal - passionatethinker.com
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Hooked: By Nir Eyal - passionatethinker.com
Hooked: How to Build Habit-Forming Products By Nir Eyalwith Ryan Hoover Copyright 2014 Nir EyalAll rights : 1494277530 ISBN-13: 978-1494277536 Library of Congress Control Number: 2014900549v For Julie TABLE OF CONTENTSI ntroduction1. The Habit Zone2. Trigger3. Action4. Variable Reward5. Investment6. What Are You Going To Do With This?7. Case Study: The Bible App8. Habit Testing and Where To Look For Habit-FormingOpportunitiesAppendixAbout the AuthorsAcknowledgementsContributorsNotes and Sources Note: Some sections of this book have appeared in articles previously published by the author. INTRODUCTION 79 percent of smartphone owners check their device within 15 minutes ofwaking up every morning.[i] Perhaps more startling, fully one-third ofAmericans say they would rather give up sex than lose their cell phones.
When users start to automatically cue their next behavior, the new habit becomes part of their everyday routine. Over time, Barbra associates Facebook with her need for social connection. Chapter two explores external and internal triggers, answering the question of how product designers determine which triggers are most effective.
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