Hooked: By Nir Eyal - passionatethinker.com

Hooked: How to Build Habit-Forming Products By Nir Eyalwith Ryan Hoover Copyright 2014 Nir EyalAll rights : 1494277530 ISBN-13: 978-1494277536 Library of Congress Control Number: 2014900549v For Julie TABLE OF CONTENTSI ntroduction1. The Habit Zone2. Trigger3. Action4. Variable Reward5. Investment6. What Are You Going To Do With This?7. Case Study: The Bible App8. Habit Testing and Where To Look For Habit-FormingOpportunitiesAppendixAbout the AuthorsAcknowledgementsContributorsNotes and Sources Note: Some sections of this book have appeared in articles previously published by the author. INTRODUCTION 79 percent of smartphone owners check their device within 15 minutes ofwaking up every morning.[i] Perhaps more startling, fully one-third ofAmericans say they would rather give up sex than lose their cell phones.[ii]A 2011 university study suggested people check their phones 34 times perday.[iii] However, industry insiders believe that number is closer to anastounding 150 daily sessions.

These years of distilled research and real-world experience resulted in the creation of the Hook Model: a four-phase process companies use to forms habits. Through consecutive hook cycles, successful products reach their ultimate goal of unprompted user engagement, bringing users back repeatedly,

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