Transcription of Hotel sales and marketing: key trends and issues - imgix
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Hotel sales and marketing: key trends and issues - imgix
sales and marketing : key trends and issuesContents1. Introduction12. sales and marketing : the sales and marketing structures and strategies63. Distribution Use of distribution Direct Indirect Distribution systems and strategies324. Social media Main social media Industry thinking on social Social media and trends and issues in social media465. Guest review trends and Links to marketing506. Revenue management517. Brand management538. Loyalty programmes559. trends and issues59 Hotel sales and marketing : key trends and issues 11. IntroductionThis reports aims to discuss the key trends and issues that are currently impacting sales and marketing within the Hotel industry.
strategic shift to digital marketing, company president and CEO Frits van Paasschen commented “Marketing for us has gone almost entirely digital from a central perspective, for all the ... 14 Hotel Analyst Distribution & Technology, Issue 14, April 2013 Sales and marketing: the basics continued. 10 Hotel sales and marketing: key trends and issues
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