Transcription of How donors choose charities - CGAP
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How donors choose charities - CGAP
Centre for Charitable Giving and Philanthropy Occasional paper 1 How donors choose charitiesFindings of a study of donor perceptions of the nature and distribution of charitable benefitBeth Breeze CGAP OCCAsiOnAl PAPer 1 HOw donors choose charities BetH shIN IsbN 978 1 907376 05 4 There are tens of thousands of charities in the UK, and even the most generous donors can support only a tiny fraction of these good causes. This paper examines how donors go about choosing which organisations to give their money on interviews with 60 committed donors , it explores how people define charity, what they think about charitable beneficiaries, and the rationale behind their giving widespread assumptions that need is the primary driver of charitable donations, this study finds that giving decisions are also based on other factors, notably donors tastes, personal experiences, perceptions of charities competence and a desire for personal impact.
Centre for Charitable Giving and Philanthropy Occasional paper 1 How donors choose charities Findings of a study of donor perceptions …
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