Transcription of How market research supports the new product …
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How market research supports the new product …
24765_NIVEA 12/3/07 13:45 Page 1. How market research supports the CURRICULUM TOPICS. new product development process International marketing market research and development Marketing techniques Introduction market research market research is the process by which businesses find out about customers' needs, wants and desires. It makes possible the successful development of new products. This study shows how an international company, Beiersdorf, combines market research with new product development on its NIVEA Deodorant brand to provide exciting new products that better meet consumer requirements. GLOSSARY. Beiersdorf has a clear goal - to be as close as possible to consumers, regardless of which Consumer: the user of a country they live in.
Introduction Market research is the process by which businesses find out about customers’ needs, wants and desires. It makes possible the successful development of new products.
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