Transcription of IDENTITY STANDARDS MANUAL - University in Texas
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IDENTITY STANDARDS MANUAL - University in Texas
1 IDENTITY STANDARDS MANUALWITH EACH LAYOUT, BROCHURE AND PICTUREYOU CHOOSE TO REPRESENT THE SFA BRAND, YOU CARRY OUT THE ROLE OF BRAND OF CONTENTSLOGO .. 4 SFA Spirit Logo Best Practices .. 5 WORD MARKS .. 6 SFA Word Marks Best Practices .. 7 College Word Marks .. 8 Department and Of ce Word Marks .. 10 Guidelines for College, Of ce, School, Department and Unit Graphics .. 11 THE OFFICIAL SEAL .. 12 COLOR PALETTE .. 13 VEHICLE SIGNAGE .. 14 TYPEFACES AND FONTS .. 16 Typography Best Practices .. 17 Most Common Typography Errors .. 18 PHOTOGRAPHY AND IMAGERY .. 19 BROCHURE AND PUBLICATION DESIGN .. 20 Proofreading and Approval Process .. 20 Design Timeline .. 20 Don t Be a One-Hit Wonder .. 21 Graphic Design Best Practices .. 21 Design Process .. 22 Printing Quality .. 22 Printing Services .. 22 University Stationery - Letterhead, Business Cards, Envelopes and Electronic Letterhead.
1 identity standards manual with each layout, brochure and picture you choose to represent the sfa brand, you carry out the role of brand steward.
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