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Impact Of Celebrity Endorsements On Brand - IJSER

International Journal of Scientific & Engineering Research, Volume 5, Issue 12, December-2014 95 ISSN 2229-5518 IJSER 2014 Impact Of Celebrity Endorsements On Brand Amima Shoeb Anila Khalid Assistant Professor Assistant Professor Virendra Swarup Group Of Institution Virendra Swarup Group Of Institution ABSTRACT In recent years, the plethora of use of celebrities in advertisements has become more prevalent than ever.

Impact Of Celebrity Endorsements On Brand ... norm and enjoy a high degree of public awareness. The . term Celebrity refers to an individual who is known to the public (actor, sports figure, entertainer, etc.) for his or her achievements in areas other than that of the product class

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