Transcription of Impact of Customer Satisfaction on Customer Retention: A ...
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Impact of Customer Satisfaction on Customer Retention: A ...
International Journal of Managerial Studies and Research (IJMSR) Volume 3, Issue 2, February 2015, PP 42-53 ISSN 2349-0330 (Print) & ISSN 2349-0349 (Online) ARC Page | 42 Impact of Customer Satisfaction on Customer Retention: A Case Study of a Reputable Bank in Oyo, Oyo State. Nigeria IBOJO, Bolanle Odunlami Lecturer, Business Administration Department, Ajayi Crowther University, Oyo. Nigeria Abstract: This paper examined the Impact of Customer Satisfaction on Customer retention.
service quality perceptions and association between service quality and consumer satisfaction (Cronin and Taylor, 1992; Taylor and Baker, 1994). It is therefore presumed that some researchers concluded that service quality is an important indicator of customer satisfaction. In
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