IMPACT OF SOCIAL MEDIA MARKETING ON …

Page | 1 IMPACT OF SOCIAL MEDIA MARKETING ON PERFORMANCE OF MICRO AND SMALL BUSINESSES Dissertation Submitted to D. Y. Patil University, Navi Mumbai, Department of Business Management In partial fulfillment of the requirements for the award of the Degree of MASTER OF PHILOSOPHY in BUSINESS MANAGEMENT Submitted by SHILPA H. CHHEDA (Enrolment No. ) Research Guide Prof. Dr. R. GOPAL DIRECTOR, DEAN & HEAD OF DEPARTMENT PATIL UNIVERSITY, NAVI MUMBAI, DEPARTMENT OF BUSINESS MANAGEMENT July, 2014 Page | 2 IMPACT OF SOCIAL MEDIA MARKETING ON PERFORMANCE OF MICRO AND SMALL BUSINESSES Page | 3 DECLARATION I, hereby declare that the thesis titled IMPACT OF SOCIAL MEDIA MARKETING ON PERFORMANCE OF MICRO AND SMALL BUSINESSES Submitted for the Award of Master of Philosophy (M.)

Chapter IV SOCIAL MEDIA MARKETING 50 4.1 Introduction 50 4.2 Rise in Social Media Marketing 51 4.3 Social Media Marketing for Small Businesses 53 Chapter V ENGAGEMENT METHODS 57 5.1 Introduction 57 5.2 Importance of Engagement Methods 59 5.3 Engagement Techniques of Social Media Tools 64 Chapter VI DATA ANALYSIS AND FINDINGS 79-127

Tags:

  Social, Media, Marketing, Social media, Social media marketing, Social media marketing on

Information