Transcription of IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING …
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IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING …
2882-2320 ISSN: | 2021 May 5 Issue 9, Volume | IJCRT 2021 T2105717 IJCR Journal of Creative Research Thoughts (IJCRT) 476g IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR 1 Rabab Murtaza 1 Student 1 Symbiosis Centre for Management Studies ABSTRACT Today, SOCIAL MEDIA is one of the most popular and widely utilized forms of communication. People currently utilize SOCIAL MEDIA to interact with one another all around the world. People have been using SOCIAL MEDIA to discuss their experiences in recent years. This also includes experiences using a product or service or platform.
of postings, and if a user with a large following retweets you, your work may go viral. From a customer's perspective social media is a vital tool for researching companies and making purchase decisions. According to GlobalWebIndex 54% social media user's use social media to research products and
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