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Implementing Sustainability - Dobrodošli!

April 2010 ISTRATEGIC FINANCE41 FAR GRANTThis article is based on a study supported by IMA s Foundation for Applied Research (FAR).By Marc J. epstein , Adriana Rejc Buhovac, and Kristi Yuthas Executives recognize the importance of social and environmentalresponsibility corporate Sustainability but they seldom implementit successfully. The challenge lies in how to actually integrate sustain-ability into operational and capital investment decision making andimplement it successfully in large, complex, for-profit financial executive plays a vital :THE ROLE OF LEADERSHIP AND ORGANIZATIONAL CULTUREI mplementingSustainability: Top management typically cascades these managementdecisions down because Sustainability impacts are oftenlocal, so usually only a small number of these decisionsare made at corporate headquarters.

April 2010I STRATEGIC FINANCE 41 FAR GRANT This article is based on a study supported by IMA’s Foundation for Applied Research (FAR). By Marc J. Epstein, Adriana Rejc Buhovac, and Kristi Yuthas

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