Transcription of Implicit Social Cognition: Attitudes, Self-Esteem, and ...
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Implicit Social Cognition: Attitudes, Self-Esteem, and ...
Psychological Review1995, Vol. 102, No. 1,4-27 Copyright 1995 by the American Psychological Association, Social Cognition: Attitudes, Self-Esteem, and StereotypesAnthony G. GreenwaldUniversity of WashingtonMahzarin R. BanajiYale UniversitySocial behavior is ordinarily treated as being under conscious (if not always thoughtful) , considerable evidence now supports the view that Social behavior often operates in animplicit or unconscious fashion. The identifying feature of Implicit cognition is that past experienceinfluences judgment in a fashion not introspectively known by the actor. The present conclusion that attitudes, self-esteem, and stereotypes have important Implicit modes of operation extendsboth the construct validity and predictive usefulness of these major theoretical constructs of socialpsychology.
methods to identify implicit memory influences and has effectively established an important role of unconscious cogni-tion in deliberate judgments. The phenomena investigated by Jacoby have often been ones in which the research subject mis-takenly attributes ease of perception on reexposure to a stimu-
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