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Importance of Communication During Change: A Case of …

ISSN 2414-8385 (Online) ISSN 2414-8377 (Print European Journal of Multidisciplinary Studies January-April 2017 Volume 2, Issue 1 15 Importance of Communication During change : A Case of the Municipality of Vlora PhD Cand. Rezarta Hasanaj Department of Business, University of Ismail Qemali, Vlore, Albania Prof. Asoc. Mimoza Manxhari Department of Management, Faculty of Economics, University of Tirana Abstract Public sector organizations are often perceived as resisting change . One of the most important changes in Albania is the implementation of the administrative territorial reform. Literature suggests that one of the critical factors in all change , and one of the toughest issues in an organization, which brings the frequent failure of change efforts, is Communication .)

Importance of Communication During Change: A Case of the Municipality of Vlora PhD Cand. Rezarta Hasanaj Department of Business, University of Ismail Qemali, Vlore, Albania Prof. Asoc. Mimoza Manxhari Department of Management, Faculty of Economics, University of Tirana Abstract Public sector organizations are often perceived as resisting change.

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