Transcription of Informed Delivery Overview - USPS
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March 2022 Informed Delivery Overview 2022 UNITED STATES POSTAL SERVICE2 TableofContentsInformed Delivery OverviewUser Data and EngagementInteractive Campaigns Overview and Guide 2022 UNITED STATES POSTAL SERVICE3 Informed DeliveryOverviewWHAT IS Informed Delivery ? 2022 UNITED STATES POSTAL SERVICE4 Informed Delivery OVERVIEWThe Informed Delivery feature offers an integrated marketing approach to meet today s consumer a mailer participates in Informed Delivery , supplemental content, referred to as interactive campaigns, will be shownInteractive campaigns include custom images and a URL that directs the user to a digital experienceInformed Delivery users receive scanned images of the exterior of incoming letter-sized mailpieces (processed through automated equipment)
The campaign process is simple –create and induct hardcopy mail as usual, then submit data elements and supplemental content to facilitate a campaign. Pre-Campaign Campaign Post-Campaign Prepare Mailing Provide mailing details Induct mailing Analyze and gather insights Plan the campaign Enter campaign elements such as mailing dates, the MID ...
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