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Informed Delivery - USPS

March 2022 Informed Delivery OVERVIEW 2022 UNITED STATES POSTAL SERVICE2 TableofContentsInformed Delivery OverviewUser Data and EngagementInteractive Campaigns Overview and Guide 2022 UNITED STATES POSTAL SERVICE3 Informed DeliveryOverviewWHAT IS Informed Delivery ? 2022 UNITED STATES POSTAL SERVICE4 Informed Delivery OVERVIEWThe Informed Delivery feature offers an integrated marketing approach to meet today s consumer a mailer participates in Informed Delivery , supplemental content, referred to as interactive campaigns, will be shownInteractive campaigns include custom images and a URL that directs the user to a digital experienceInformed Delivery users receive scanned images of the exterior of incoming letter-sized mailpieces (processed through automated equipment)

Informed Delivery and the Daily Digital Routine Nothing replaces the tactile value of hardcopy mail, but USPS is responding to consumers’ increasing desire to interact and communicate digitally with everything, including their mail. Physical Mailpiece Consumers and mail owners still value physical mail and the tactile experience that it offers.

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