Transcription of Informed Delivery - USPS
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March 2022 Informed Delivery OVERVIEW 2022 UNITED STATES POSTAL SERVICE2 TableofContentsInformed Delivery OverviewUser Data and EngagementInteractive Campaigns Overview and Guide 2022 UNITED STATES POSTAL SERVICE3 Informed DeliveryOverviewWHAT IS Informed Delivery ? 2022 UNITED STATES POSTAL SERVICE4 Informed Delivery OVERVIEWThe Informed Delivery feature offers an integrated marketing approach to meet today s consumer a mailer participates in Informed Delivery , supplemental content, referred to as interactive campaigns, will be shownInteractive campaigns include custom images and a URL that directs the user to a digital experienceInformed Delivery users receive scanned images of the exterior of incoming letter-sized mailpieces (processed through automated equipment)Images are available viaemail notification, online dashboard, or usps mobile appUsers are also able to track and manage their incoming packages on Informed DeliveryINFORMED Delivery AND THE DAILY DIGITAL ROUTINE 2022 UNITED STATES POSTAL SERVICE5 Informed Delivery OVERVIEWN othing replaces the tactile value of hardcopy mail , but usps is responding to consumers increasing desire to interact and communicate digitally with everything, including their MailpieceConsumers and mail owners still value physical mail and the tactile experience that it ExperienceInformed Delivery enhances the value of physical mail by creating a new mail moment through digital content ( , custom images and target URL).
Mail Owners / Brands Companies that own the brand and the decision to mail Mail Service Providers (MSPs) Companies that support mail owners with mail printing, addressing, barcoding, sorting, distribution, and/or commingling Advertising Agencies Companies that support mail owners with media decisions, campaign creative, mailpiecedesign, etc.
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