Transcription of INSIGHTS vS FINdINGS
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INSIGHTS vS FINdINGS
Copyright ESOMAR 2007 CONSUMER INSIGHTS 2007pART INSIGHTS vS FIN dINGSL essons Learned from the trenchesMarsha E. Williams INTROdUCTIONIn reviewing the consumer INSIGHTS 2007 call for Papers, and specifically the description of the demystifying INSIGHTS area, I was reminded of a conversation I once had with one of my nickelodeon colleagues, an adver-tising sales account executive. We were in omaha, nebraska several years ago to meet with a fortune 500 sales client, and I was to give a presentation sharing INSIGHTS into decision-making and the changing family dynamics in households.
Copyright © ESOMAR 2007 2 CONSUMER INSIGHTS 2007 pART them, can rather quickly understand: . the context surrounding the findings – i.e., why the
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