Transcription of Intellectual Property Protection and Enforcement …
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Intellectual Property Protection and Enforcement …
Intellectual Property Protection and Enforcement Manual: A Practical and Legal Guide for Protecting Your Intellectual Property RightsKPMG International s Trademarks are the sole Property of KPMG International and their use here does not imply auditing by or endorsement of KPMG International or any of its member firms. Table of ContentsIntroduction ..2 Case Studies ..23 ABRO Industries Inc ..23 Altria Group ..25 Bendix Commercial Vehicle Systems LLC ..27 Epson America, Inc ..29 Johnson & Johnson & Co ., Inc ..31 Merck & Co ., Inc ..33 Microsoft ..35 National Basketball Association ..37 NBC Universal ..39 New Balance ..41 Purdue Pharma LP ..43 True Religion Brand Jeans ..45 Unilever ..47 Xerox Corporation ..49 Appendix: Online Resources ..51 About Us ..52 Page 2 This manual is intended to provide business owners with strategies for fighting the global problem of counterfeiting and piracy. Business owners should find this manual useful in gaining a better understanding of their Intellectual Property (IP) assets and to develop business practices and procedures that will help protect such assets from falling victim to counterfeiting and piracy.
Intellectual Property Protection and Enforcement Manual: A Practical and Legal Guide for Protecting Your Intellectual Property Rights
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