Transcription of INTERCULTURAL MANAGEMENT: THEORIES, TOOLS AND …
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INTERCULTURAL MANAGEMENT: THEORIES, TOOLS AND …
Proceedings of 9th ISERD International Conference, Lisbon, Portugal, 23rd August, 2015, ISBN: 978-93-85465-71-0 42 INTERCULTURAL MANAGEMENT: THEORIES, TOOLS AND FACTORS OF success HANAN GOUDA Dean of Arab Institute for Leadership Development; Lecturer at College of Management and Technology, Marketing and International Business Department. Arab Academy for Science, Technology and Maritime Transport, Egypt. E-mail: Abstract - As part of the internationalization process, most multinational firms are discovering the importance of organizational culture that facilitates the integration of entities that can create a strong identity; so particular attention was paid to the development of INTERCULTURAL competencies. It is important to identify the factors that may contribute to the success of cross-border mergers.
Intercultural Management: Theories, Tools And Factors Of Success Proceedings of 9th rdISERD International Conference, Lisbon, Portugal, 23 August, 2015, ISBN: 978-93-85465-71-0 43 It is interesting to note that most studies attempt to explain …
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