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Internal Communications - Augusta University

Internal Communications1 Table of ContentsIntroduction ..3 Executive Summary ..3 Purpose ..4 Goals ..4 Objectives ..5 Key Audiences ..5 Themes ..6 Key Messages ..7 Recommended Communications Vehicles ..8 Internal Communications Channels ..10 Tag Conventions ..14 Content Guidelines for Digital News & Information Resources ..15 Jagwire (Aggregator Site/ University News) Media Relations Homepage Health System News Page Research and Scholarship News Page Working@GRUC ollaboration ..17 Guidelines ..17 Announcements * Mass Emails* Newsletters23 IntroductionIn recent years, digital news outlets and social media platforms have transformed the way we consume information: We want it now, and we want it through whatever device is in our hands.

must be tailored to fit your workforce’s unique needs and preferences for engaging with information. ... • Articulate overarching messages in support of institutional mission, vision and values ... • Reinforce mission, vision and values to drive culture change ...

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