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Internal Communications - Augusta University

Internal Communications1 Table of ContentsIntroduction ..3 Executive Summary ..3 Purpose ..4 Goals ..4 Objectives ..5 Key Audiences ..5 Themes ..6 Key Messages ..7 Recommended Communications Vehicles ..8 Internal Communications Channels ..10 Tag Conventions ..14 Content Guidelines for Digital News & Information Resources ..15 Jagwire (Aggregator Site/ University News) Media Relations Homepage Health System News Page Research and Scholarship News Page Working@GRUC ollaboration ..17 Guidelines ..17 Announcements * Mass Emails* Newsletters23 IntroductionIn recent years, digital news outlets and social media platforms have transformed the way we consume information: We want it now, and we want it through whatever device is in our hands.

it’s town hall meetings, newsletters, emails, bulletin boards, videos or magazines. Messages are typically passed through layers of leadership, or top-down, and instead of content tailored to the individual, everyone receives the same message at the same time. Readership surveys in 2014-15 revealed a lack of engagement,

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