Transcription of International Business - Pearson
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International Business - Pearson
International BusinessThe New RealitiesFifth 126/10/18 12:03 226/10/18 12:03 AMThe New RealitiesS. Tamer CavusgilFuller E. Callaway Professorial Chair, Georgia State UniversityGary KnightHelen Simpson Jackson Chair in International Management, Willamette UniversityJohn R. RiesenbergerPresident, Consilium PartnersThunderbird School of Global Management (retired) International BusinessFifth 326/10/18 12:03 AMVice President, Business , Economics, and UK Course-ware: Donna BattistaDirector of Portfolio Management: Stephanie WallDirector, Courseware Portfolio Management: Ashley DodgeSenior Sponsoring Editor: Neeraj BhallaEditorial Assistant: Linda AlbelliVice President, Product Marketing: Roxanne McCarleySenior Product Marketer: Carlie MarvelProduct Marketing Assistant: Marianela SilvestriManager of Field Marketing, Business Publishing: Adam GoldsteinField Marketing Manager: Nicole PriceVice President, Production and Digital Studio, Arts and Business .
1. Introduction: What Is International Business? 2 2. Globalization of Markets and the Internationalization of the Firm 30 Part 2 The Environment of International Business 60 3. The Cultural Environment of International Business 60 4. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business 92 5.
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