Transcription of INTERNATIONALIZATION AND ENTRY STRATEGY OF …
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1 University of Halmstad School of Business and Engineering Master programme in international marketing INTERNATIONALIZATION AND ENTRY STRATEGY OF ENTERPRISES: A Case study of Chinese firm: Huawei Dissertation in Internat ional Market ing, Credit point level: 30 Date of final seminar 2008/05/29 Supervisor: Gabriel Awuah Author: Gao Dawei 820512 2 Abstract A lot of theories have been propounded that has made great contribution to the enterprise INTERNATIONALIZATION and ENTRY STRATEGY . However, no acceptable conclusion has been made on how firms internationalized and what is factors influenced firms choose their STRATEGY .
1.2 The Problem Statement: The internationalization of multinational companies into emerging markets is a development that involves a great deal of risk due to volatile markets in the sense of both political and economical instability of Countries. In such a way, it becomes rather complicated to evaluate the how firm can enter the market.
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