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INTERNATIONALIZATION AND ENTRY STRATEGY OF …

1 University of Halmstad School of Business and Engineering Master programme in international marketing INTERNATIONALIZATION AND ENTRY STRATEGY OF ENTERPRISES: A Case study of Chinese firm: Huawei Dissertation in Internat ional Market ing, Credit point level: 30 Date of final seminar 2008/05/29 Supervisor: Gabriel Awuah Author: Gao Dawei 820512 2 Abstract A lot of theories have been propounded that has made great contribution to the enterprise INTERNATIONALIZATION and ENTRY STRATEGY . However, no acceptable conclusion has been made on how firms internationalized and what is factors influenced firms choose their STRATEGY .

transferring across national boundaries. (3) Internationalization influenced by a series of factors that come from the firms and environments. In this paper, we adopt the definition from Andersen (1997): Internationalization is the process of adapting exchange transaction modality to international markets. This definition includes both

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