Introducing Business Ethics - Blackwell's

1 Introducing Business EthicsIn this chapter we will:nProvide a basic introduction and definition of Business the relationship between Business Ethics and the between Ethics , morality, and ethical the importance of Business Ethics at both an academic level and interms of practical management in globalization as an important, yet contested, concept whichrepresents a critical context for Business the triple bottom line of sustainability as a potential goal for Business examine the argument that there is a distinctive Europeanperspective on Business 12/5/06 8:45 AM Page 3 UNDERSTANDING Business ETHICSnWhat is Business Ethics ? A book on Business Ethics ? Well that won t take long to read! You re taking a course on Business Ethics ? So what do you do in the afternoon? Business Ethics ? I didn t think there were any! These are not very good jokes. Still, that does not seem to have stopped a lot of people fromresponding with such comments (and others like them) whenever students of businessethics start talking about what they are doing.

obcials, and the deception of unwary consumers have highlighted the unethical way in which some firms have gone about their business. However, just because such malprac-tices take place, does not mean that there are not some kinds of values or principles driv-ing such decisions.

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