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1 2 Introduction Revenue is the primary measure of your company s success. Your revenue is directly related to your sales. That makes your sales team the lifeline of your business. If you want to drive results for your reps, team, and company - sales training is the most important investment you ll make. Companies in the feel the same way. They spend $20 billion a year training their sales reps. The problem is that sales training is a broad and complex topic. This guide is designed to be your complete sales training resource. Inside, you ll find information on sales training types, programs, strategies, and more.
selling will eat into your company’s profit. Unfortunately, only 39% of a sales rep’s time is spent selling or interacting with prospects and customers. The time sales reps spend on pre-sale and post-sale activities has increased 15%. Time spent on non-sales administrative work is up 21% as well. This paints an unfortunate picture for ...
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