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INTRODUCTION ADVERTISING

1 1 INTRODUCTION ADVERTISING Unit Structure Objectives INTRODUCTION Definitions of ADVERTISING Features of ADVERTISING Objectives of ADVERTISING Importance of ADVERTISING Active Participant in ADVERTISING Role of ADVERTISING Marketing Mix Role of ADVERTISING in Society Summery Questions OBJECTIVES After completion of this lesson the student will be able to understand: Meaning, Nature and Features of ADVERTISING Objectives of ADVERTISING Importance of ADVERTISING Active Participant in ADVERTISING Role of ADVERTISING in Marketing Mix Role of ADVERTISING in Society ADVERTISING and Brand building INTRODUCTION : The word ADVERTISING comes form the latin word "advertere meaning to turn the minds of towa

copywriters, artists, photographers. Typographers, layout designers, editors and such other creative people. 4. Advertising Production People (Artists) : The production of impressive and persuasive advertisements is possible only with the active help and creative spirit of the artists like copywriters, artists,

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