Transcription of INTRODUCTION ADVERTISING - University of Mumbai
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INTRODUCTION ADVERTISING - University of Mumbai
1 1 INTRODUCTION ADVERTISING Unit Structure Objectives INTRODUCTION Definitions of ADVERTISING Features of ADVERTISING Objectives of ADVERTISING Importance of ADVERTISING Active Participant in ADVERTISING Role of ADVERTISING Marketing Mix Role of ADVERTISING in Society Summery Questions OBJECTIVES After completion of this lesson the student will be able to understand: Meaning, Nature and Features of ADVERTISING Objectives of ADVERTISING Importance of ADVERTISING Active Participant in ADVERTISING Role of ADVERTISING in Marketing Mix Role of ADVERTISING in Society ADVERTISING and Brand building INTRODUCTION : The word ADVERTISING comes form the latin word "advertere meaning to turn the minds of towards".
Hindustan unilever , proctor and gamble, Seimen and Larson and toubro are the examples of advertisers. Also the retailers are the second prominent segment among advertisers. They stock the products . and sell them to the ultimate consumers. Government and social organization are also the active participant in this category. ...
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