Transcription of INTRODUCTION CHAPTER 1 - RIM
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CHAPTERWHAT ISORGANIZATIONALBEHAVIOR?1 PART IuINTRODUCTIONCHAPTER OUTLINEWhat Managers DoEnter Organizational BehaviorReplacing Intuition with Systematic StudyChallenges and Opportunities for OBContributing Disciplines to the OB FieldThere Are Few Absolutes in OBComing Attractions: Developing an OBModelIt s not what we don t knowthat gives us trouble, it swhat we know that ain t so. W. RogersChapter EndChapter StartContents**QuitVideoWeb Site1 Define organizational behavior (OB)Describe what managers doExplain the value of the systematic study of OBList the major challenges and opportunities formanagers to use OB conceptsIdentify the contributions made by majorbehavioral science disciplines to OBDescribe why managers require a knowledgeof OBExplain the need for a contingency approach tothe study of OBIdentify the three levels of analysis in thisbook s OB model87654321 After studying this CHAPTER , you should be able toLEARNING OBJECTIVESC hapter EndCha
CHAPTER WHAT IS ORGANIZATIONAL BEHAVIOR? 1 PART I INTRODUCTION CHAPTER OUTLINE What Managers Do Enter Organizational Behavior Replacing Intuition with Systematic Study Challenges and Opportunities for OB
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