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Introduction - Emergency Preparedness and Response | CDC

1 CERC: INTRODUCTIONCERC: Crisis and Emergency Risk Communication Introduction 2018 Update CS 290397-A2 CERC: INTRODUCTIONCERC: Introduction This chapter will introduce: Crisis and Emergency Risk Communications (CERC)The Six Principles of CERCT erms Associated with CERCThe Phases of a Crisis and the Communication Rhythm The Role of CERCWhat is Crisis and Emergency Risk Communications (CERC)? The Centers for Disease Control s (CDC) Crisis and Emergency Risk Communication (CERC) manual provides an evidence-based framework and best practices for anyone who communicates on behalf of an organization responding to a public health CERC is built around psychological and communication sciences, studies in the field of issues management, and lessons learned from Emergency responses.

a response, gather feedback and test audience understanding of your messages. An important component of the maintenance phase is to tailor messages for specific audiences. Evaluating the reach of your messages and assessing who is taking action and where there are information gaps can help save more lives during a response. It’s too late after.

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